DISNEY – FROM OUR FAMILY TO YOURS

CHALLENGE: Create a universal strapline for Disney’s Christmas campaign: a line with the emotional warmth and timeless appeal to resonate across cultures, languages and generations, capturing the magic that only Disney can.

IDEA: From Our Family To Yours. It started with Mickey Mouse, and grew into something much bigger: a celebration of the stories, characters and traditions that bring families together. A line I originally created for a retail campaign became the emotional heart of Disney’s global Christmas TV campaign, inspiring a trilogy of films. From Our Family To Yours introduced Lola, bringing Filipino family traditions into the spotlight in a first for Disney’s marketing storytelling. The Stepdad explored the tender journey of a blended family finding its feet, while The Gift celebrated the magic of imagination and the special bond between a mother and daughter. Three different stories, united by one powerful message: it's the traditions we share, the memories we create and the love we give that make a family.

ROLE: Copy.

MANIFESTO

Christmas is a time for coming together.

Whether that's parents and little ones,
With your partner and beloved pets,
Or a day spent with good friends.

The people we choose to spend the holidays with
Become our family.

And sometimes family means welcoming someone new,
Finding your feet in a blended family,
Or discovering that the people closest to us
Are the ones who make us feel most at home.

It's a simple truth that can be discovered in every Disney film or franchise, too.
From the ultimate power unit of The Avengers,
To Snow White's forest family.
From a toy box of best friends,
To a cub finding his place in the circle of life.

Because whether it's a stepdad finding his place in a new family,
A little girl learning that love only grows with a new arrival,
Or a granddaughter keeping family traditions alive,
There's a Disney story for every kind of family.

And with so many Disney families to spend Christmas with,
The holiday can be a joyful occasion for all.

So pop on your matching Mickey pyjamas,
Get Dad to play Princess in a Tiana tiara,
And share in the joy and magic.

Sent with love,
From Our Family To Yours.