Fiat Chrysler Automobiles (Now Stellantis)
CHALLENGE: Bring four iconic brands – Jeep, Fiat, Alfa Romeo and Abarth – to life through an immersive, educational experience that puts hands-on discovery at its heart.
IDEA: Future Worlds and Electric Avenue – two gamified experiences combining play and pioneering technology to showcase each powerhouse brand and its unique world.
Role: Copy & Concept
