HAIG CLUB

CHALLENGE: Take the oldest of all Scotch whiskies and reimagine it for a new generation. Create an immersive summer experience that brings Haig Club into the heart of the social calendar, surprising and delighting audiences with the unexpected.

IDEA: Two unexpected routes into the world of Haig Club: one through the unlikely pairing of whisky and ice cream, the other through music and cocktails. The first reimagined the classic ice cream parlour, pairing Haig Club cocktails with favourite ice cream flavours and inviting guests to create their own indulgent sundaes. Club Haig transformed a premium truck into a contemporary cocktail bar and mini club, where guests discovered their perfect whisky cocktail based on their Spotify music taste, with six resident DJs providing the soundtrack. Two fresh takes on whisky culture, designed to bring people together from day into night.

ROLE: Copy & Concepts