L’ORÉAL PARIS – GLASS SKIN

CHALLENGE: Turn L’Oréal Paris’s four-step Glass Skin regime into an unmissable experiential destination. Make skincare science impossible to ignore, transforming product education into something unexpected, immersive and irresistibly shareable.

IDEA: Two worlds. One obsession with glass skin. The Glass Dollhouse and Behind the Glass: Skin Lab brought the four-step Revitalift regime to life through two distinct creative lenses. The Glass Dollhouse fused skincare science with the artistry of fashion and couture, while Behind the Glass transformed the science behind the formulas into an immersive, interactive beauty playground. Two original takes on the same ambition: make the science of great skin a spectacle.

ROLE: Copy & Concepts

CASE STUDY UNDER CONSTRUCTION 🏗️💜