URBAN OASIS

CHALLENGE: Introduce a younger audience to Clarins' world of natural skincare, using Madagascan botanicals as inspiration for an innovative, tech-led experience that would reposition the brand and capture the imagination of an experience-hungry generation.

IDEA: We turned the face into a canvas. Using light as our paint, we projected 3D texture animations directly onto the skin, creating a unique 'Live CGI' effect that reacted to movement in real time. Inspired by a Lady Gaga performance using facial projection mapping, we took the technology somewhere it had never been before, creating a true world-first in experiential marketing and a triumph in Creative Technology.

Over 30 days, Urban Oasis welcomed 6,000+ visitors, drove 42% of them to store and generated a social reach of 3.3 million.

ROLE: Concepts & Copy.

AWARDS: Winner of 2 Golds at the IPM Awards 2017 for Best Experiential Activation and Best Consumer Product, plus a Silver for Use of Innovation and Bronze for Creative Execution.

SMOKE & MIRRORS

There was a lot going on behind closed doors: a combination of infra-red depth sensors, custom calibrated projectors, ultrasonic audio and adaptive face-tracking. But the real achievement was ensuring that every guest who entered the projection pod was blissfully unaware of the wizardry happening behind the curtain. And it was this seamless execution that allowed them to sit back and relax - as shooting stars and golden poppies came to life across their face, as if by magic.

THE TECH BEHIND THE TALE

Clarins have an ingredient story like no other skincare brand - seeking out only the most natural ingredients from the Madagascan rainforest to create each skin-nourishing cream and serum. This rich story was a gift to transform into an animated tale, with 3D graphics of everything from delicate rain drops to vibrant hibiscus petals opening directly across the eye. Here’s a snapshot of the tech behind the tale.